Terms of Use

Version:
v0.1-draft
Effective date:
TBD (to be filled in before launch)
Last updated:
2026-10-05
Draft — pending legal review. This is a structural draft. It will be reviewed by counsel and all placeholders (such as 【Company name】, contact details and governing law) will be filled in before publication.

Text in 【】 in these Terms is a placeholder and must be completed or removed by legal counsel before launch.

1. Acceptance and Scope

  1. These Terms of Use (the "Terms") are a legal agreement between you and 【Company name】 ("we", "us" or "our") governing your download, installation and use of the Puffie app and related services (the "Service").
  2. By tapping "Agree" when you first launch the Service, or by actually using the Service, you confirm that you have read, understood and agree to be bound by these Terms, the Privacy Policy and the Content Guidelines. These documents together form part of these Terms.
  3. If you do not agree to any part of these Terms, please do not use the Service.

2. Age Requirements

  1. The Service is intended only for users aged 17 or older. Individuals under the age of 17 may not register for or use the Service.
  2. When you first use the Service, you must confirm that you are at least 17 years old. If we discover, or have reasonable grounds to believe, that a user does not meet the age requirement, we may suspend or terminate that user's account and delete the related data.
  3. The Service is rated 17+ on the App Store.

3. Accounts

  1. Sign-in methods. You must sign in to use the Service. You may choose "Sign in with Apple", "Sign in with Google" or sign-in with an email verification code.
  2. Account security. You are responsible for keeping your sign-in credentials safe and for all activity under your account. If you discover any unauthorized use of your account, please contact us immediately using the method set out in Section 9.
  3. One account per person. You may not circumvent free allowances, quotas or any other restrictions by repeatedly registering accounts or by similar means.
  4. Account enforcement. If you violate these Terms or the Content Guidelines, we may, depending on the circumstances, issue a warning, restrict features, or suspend or terminate your account.

4. The Service and AI-Generated Content

  1. The "characters" in the Service are powered by artificial intelligence models and are not real people. Character replies are generated automatically by the models based on the character's settings and the conversation content.
  2. AI-generated content may be inaccurate, incomplete or factually wrong, and may contain views you do not agree with. You should use your own judgment and you bear the risk of using such content.
  3. Character replies do not constitute medical, psychological, legal, financial or any other professional advice. If you are in an emergency or your health is at risk, please contact a qualified professional or emergency services in real life immediately.
  4. To provide the chat feature, the content of your messages is sent to the model service providers we work with for processing. See the Privacy Policy for details.
  5. We continually adjust our models, character behavior and safety policies, and character behavior may change as a result. We do not guarantee that character behavior will remain consistent.

5. User Content and User-Created Characters

  1. User Content means all content you submit in the Service, including messages you send, characters you create (name, avatar, bio, persona, greeting, example dialogues, etc.), your user profile and report descriptions.
  2. You represent and warrant that you hold the necessary rights to your User Content, and that your User Content does not infringe the lawful rights and interests of any third party or violate any laws, regulations or the Content Guidelines.
  3. To provide the Service, you grant us a worldwide, non-exclusive, royalty-free, sublicensable license to store, process, display and transmit your User Content. For characters you set to public, this license also includes displaying and recommending them to other users and allowing other users to chat with them.
  4. You may change a public character to private or delete it at any time. After deletion, we will stop displaying it within a reasonable period, but conversation records that other users have already created with it may remain in those users' accounts.
  5. We may review public characters and may reject, remove or modify character information that violates the Content Guidelines without prior notice.

6. Prohibited Conduct

When using the Service, you must not:

  1. create, distribute or induce the generation of pornographic, sexually suggestive or other adult-oriented content, or any content that sexualizes minors;
  2. create or distribute content that promotes hate, discrimination, harassment, threats, the glorification of violence, self-harm or suicide, or illegal activities;
  3. impersonate any real person, organization or brand, or use another person's name, likeness or trademark without authorization;
  4. attempt to circumvent, test or undermine the Service's safety policies, content filters or moderation mechanisms;
  5. use automated scripts, multiple accounts or other means to farm allowances, interfere with the normal operation of the Service or scrape data;
  6. reverse engineer or decompile the Service, or attempt to obtain source code, model prompts or other non-public information;
  7. use the Service for any purpose that violates applicable laws or regulations.

7. Content Moderation, Reporting and Enforcement

  1. We moderate User Content using a combination of automated tools and human review. Automated moderation may make mistakes; you may appeal by submitting a report or contacting us.
  2. You may report any character or message. We will review reports promptly and, depending on the circumstances, may withdraw content, remove characters, or restrict or terminate accounts.
  3. For conversation excerpts that trigger safety review, our staff may view the relevant content to complete the review. See the Privacy Policy for details.

8. Subscriptions, Payments and Refunds

  1. The Service offers a free allowance and an auto-renewing subscription called "Puffie Plus". The specific benefits and prices are as displayed in the app.
  2. Subscriptions are purchased through Apple In-App Purchase and charged to your Apple account. They renew automatically for the selected period unless you cancel in iOS Settings at least 24 hours before the end of the current period.
  3. Refund requests are handled by Apple in accordance with its policies; we cannot issue refunds to you directly.
  4. Deleting your Puffie account does not automatically cancel your subscription. Please be sure to cancel it separately in iOS Settings.
  5. We may adjust the free allowance and subscription benefits. We will notify you of any adjustments through in-app announcements or by updating these Terms.

9. Intellectual Property

  1. The intellectual property rights in the Service (including the software, interface design, official characters, trademarks and documentation) belong to us or the respective rights holders.
  2. Except for the rights expressly granted in these Terms, we do not grant you any other rights.
  3. The intellectual property rights in User Content remain with you or the respective rights holders, subject to the license in Section 5.

10. Account Deletion and Data Deletion

  1. You may delete your account at any time in the app via "Me → Settings → Delete Account", or request deletion using the contact details in Section 15.
  2. After your account is deleted, we will delete or anonymize your personal data within the period specified in the Privacy Policy, unless otherwise required by laws or regulations.
  3. Account deletion is irreversible. Your conversations, messages, user-created characters, memories and other data cannot be recovered.

11. Changes to, Suspension and Termination of the Service

  1. We may add, modify or discontinue some features of the Service at any time. For material changes, we will notify you in advance through in-app announcements or other means.
  2. If the Service is interrupted due to system maintenance, third-party service outages, force majeure or other reasons, we will make reasonable efforts to restore it, but we are not liable for any losses resulting from such interruption.
  3. If you seriously or repeatedly violate these Terms, we may stop providing the Service to you.

12. Disclaimers and Limitation of Liability

  1. The Service is provided "as is". We make no warranty as to the continued availability or accuracy of the Service, or that it will meet your particular needs.
  2. To the maximum extent permitted by applicable law, we are not liable for any indirect, incidental, special or punitive damages arising from the use of or inability to use the Service, or from reliance on AI-generated content.
  3. 【Limitation of liability cap clause, to be completed by legal counsel in accordance with applicable law】

13. Changes to These Terms

  1. We may revise these Terms from time to time. Revised Terms will be published in the app and on this page, and the version number and effective date at the top will be updated.
  2. For material revisions, we will ask you to confirm your agreement again before you continue using the Service. Your continued use of the Service constitutes acceptance of the revised Terms.

14. Governing Law and Dispute Resolution

  1. The formation, validity, interpretation and dispute resolution of these Terms are governed by 【Governing law】.
  2. Any dispute arising from these Terms shall first be resolved through friendly negotiation between the parties; if negotiation fails, the dispute shall be submitted to 【Competent court or arbitration institution】 for resolution.

15. Contact Us

  • Email: [email protected]
  • Operator: 【Company name】
  • Address: 【Registered address】